The Role of Emotional Connection and K-Pop idol as Brand Ambassador in Driving Product/Services Purchase in Southeast Asia = Peran Koneksi Emosional dan Idola K-Pop sebagai Brand Ambassador dalam Mendorong Pembelian Produk/Jasa di Asia Tenggara

Photocard eksklusif : relasi antara penggemar, idol, dan brand dalam budaya koleksi penggemar K-Pop = Exclusive photocard : relationships between fans, idols, and brands in K-Pop fan collection culture

Praktik Fan Project pada komunitas penggemar K-Pop di Twitter sebagai bentuk Free-Fan Labor = Fan Project practices on the K-Pop Fan Community on Twitter as a form of Free-Fan Labor

Membeli Sekarang Mencegah Penyesalan: Studi Pengaruh Konformitas Teman Sebaya Virtual dan Loyalitas Penggemar Terhadap Online Impulsive Buying Pada Carats dan NCTzens = Buy Now Prevents Regret: Study of The Effect of Virtual Peer Conformity and Fan Loyalty on Online Impulsive Buying on Carats and NCTzens

Kekuatan Fandom pada Customer Engagement dalam Mempengaruhi Purchase Intention Merchandise K-POP = The Power of Fandom on Customer Engagement in Influencing K-POP Merchandise Purchase Intention