Pengaruh Dimensi Aktivitas Pemasaran Media Sosial terhadap Sikap, Pengalaman, dan Niat Pembelian Merek Fashion Lokal di Indonesia = The Influence of Social Media Marketing Activity (SMMA) Dimensions on Attitudes, Experiences, and Purchase Intentions of Local Fashion Brands in Indonesia

Pengaruh Social Media Marketing dan Social Brand Engagement terhadap purchase intention pada merek Mad for Makeup = The influence of Social Media Marketing and Social Brand Engagement on purchase intention for Mad for Makeup

Dampak pengaruh User Interaction pada Social Media terhadap Brand Awareness dan Purchase Intention (Studi Kasus: Akun Instagram Starbucks dan Kopi Kenangan) = The Impact of User Interaction in Social Media on Brand Awareness and Purchase Intention (Case Study: Starbucks and Kopi Kenangan's Instagram Page)

Analisis Fitur Social Media Advertising terhadap Brand Engagement dan Purchase Intention pada Brand Coffee-to-Go Lokal Indonesia = The Analysis of Social Media Advertising Features on Brand Engagement and Purchase Intention in Local Coffee-to-Go Brand in Indonesia

Pengaruh Pemasaran Sosial Media Terhadap Ekuitas Merk Dalam Memunculkan Intensi Pilihan Merk Pada Merk Smartphone = The Influence of Social Media Marketing On Brand Equity In Evoking Brand Choice Intention Amongst Smartphone Brands