Peranginangin, Gerha Jayamala
Pengaruh electronic word-of-mouth ewom terhadap brand attitude dan purchase intention pada beauty box Indonesia = The effect of electronic word of mouth ewom on brand attitude and purchase intention case study beauty box Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Tesis Membership
Octaviantika Benazir Kumala
Pengaruh word of mouth terhadap minat beli konsumen pada Tune Hotels Kuta-Bali = The Effect of word of mouth toward consumen purchase intention at Tune Hotels Kuta-Bali
2012
 UI - Skripsi Open
Mohamad Ario Susanto
Analisis pengaruh dimensi electronic word of mouth (intensitas, pendapat positif, pendapat negatif, konten terhadap keputusan pembelian remaja (objek penelitian: es krim aice) = Analysis the effect of electronic of word of mouth dimensions intensity, content, positive valence, negative valence towards teens in purchase intention (research object: aice ice cream) / Mohamad Ario Susanto
2018
 UI - Tesis Membership
Felicia
Pengaruh electronic word of mouth dan price sensitivity terhadap purchase intention akan peer-to-peer accommodation pada generasi millennials = The Influence of electronic word of mouth and price sensitivity to purchase intention of peer-to-peer accommodation on millennials
Universitas Indonesia, 2019
 UI - Tesis Membership
Fahima Irfani Rodhiya
Bagaimana mengubah potential user menjadi user pengaruh variasi elemen electronic word of mouth positif terhadap intensi menggunakan bus Transjakarta = How to turn potential user into user the effect of positive electronic word of mouth element variation on intention to use Transjakarta bus
Fakultas Psikologi Universitas Indonesia, 2016
 UI - Skripsi Membership