Analisis Faktor-Faktor yang Mempengaruhi Niat Beli dan Pembelian Impuls Produk Fashion Melalui Media Sosial Influencer Konsumen Generasi Y dan Generasi Z = The Analysis of Factors Affecting Fashion Product Purchase Intention and Impulse Buying Through Social Media Influencer Among Generation Y and Generation Z Consumers

Pengaruh pemasaran sosial media dan pemasaran konten terhadap meningkatnya pembelian impulsif: penelitian fans K-Pop di Indonesia = The Effect of Social Media Marketing and Content Marketing Towards the Increase in Impulse Buying: A Case Study on K-Pop Fans in Indonesia

Peran Religiositas dan Efek Mediasi Persepsi Nilai Kemewahan Dalam Pembelian Produk Fashion Mewah Kategori Affordable Luxury: Studi Terhadap Konsumen Muslim di Pulau Jawa = The Role of Religiosity and the Mediating Effect of Perceived Luxury Value in Purchasing Luxury Fashion Products in the Affordable Luxury Category: A Study of Muslim Consumers in Java

Analisis Brand Relationships produk fashion kategori Affordable Luxury pada konsumen merek asli sekaligus merek imitasi: studi pada konsumen muda = Brand relationship analysis of affordable

Analisis pengaruh social media influencer's source credibility terhadap brand attitude: studi pada social media influencer Rachel Vennya pada merek sate taichan "Goreng" = The impact of social media influencer's source credibility on brand attitude: study on Rachel Vennya as a social media influencer for the sate taichan "Goreng" brand