Kekuatan Fandom pada Customer Engagement dalam Mempengaruhi Purchase Intention Merchandise K-POP = The Power of Fandom on Customer Engagement in Influencing K-POP Merchandise Purchase Intention

Analisis Transmedia Storytelling dalam Strategi Pemasaran K-Pop = Transmedia Storytelling Analysis in K-Pop's Marketing Strategy

The Shifting of Beauty Standards in Local Cosmetic Ad: Case of K-Pop Idols as Indonesian Products "Ambassadors on Instagram" = Perubahan Standar Kecantikan dalam Iklan Kosmetik Lokal: Kasus Idol K-Pop Sebagai Duta Produk Indonesia di Instagram

Analisis Implementasi Transmedia Storytelling dalam Pemasaran Musik K-Pop: Studi pada Boy Group EXO = Transmedia Storytelling Implementation Analysis in K-Pop Music Marketing: A Study on Boy Group EXO

Photocard eksklusif : relasi antara penggemar, idol, dan brand dalam budaya koleksi penggemar K-Pop = Exclusive photocard : relationships between fans, idols, and brands in K-Pop fan collection culture