Dampak Influencer Media Sosial Terhadap Kesejahteraan Konsumen dan Niat Membeli: Perspektif TikTok dari Gen Z di Indonesia = Impact of Social Media Influencers on Consumers Well-being and Purchase Intention: A TikTok Perspective of Gen Z in Indonesia

Analisis pengaruh influencer attributes terhadap intensi untuk membeli produk perawatan kulit (skincare) dalam social media influencer marketing = The analysis of impacts of influencer attributes towards intention to buy skincare products in social media influencer marketing

Pengaruh Sosial Media Green Influencer terhadap Green Purchase Intention: Pendekatan The Extended Theory of Planned Behavior = The Influence of Social Media Green Influencer towards Green Purchase Intention: The Extended Theory of Planned Behavior Approach

Analisis Pengaruh Kredibilitas Influencer terhadap Intention to Buy: Studi Kasus Pada Pengguna Aktif TikTok Pada Kategori Generasi Z di Indonesia = Analysis of the Influence of Influencer Credibility on Intention to Buy: A Case Study on Active TikTok Users in the Generation Z Category in Indonesia

Analisis Faktor-Faktor yang Mempengaruhi Niat Beli dan Pembelian Impuls Produk Fashion Melalui Media Sosial Influencer Konsumen Generasi Y dan Generasi Z = The Analysis of Factors Affecting Fashion Product Purchase Intention and Impulse Buying Through Social Media Influencer Among Generation Y and Generation Z Consumers