Faktor Pengaruh Pembelian Impulsif Mikrotransaksi Produk Loot Box pada Pemain Video Game FPS dan MOBA Generation Z Indonesia = Driving Factors of Loot Box Microtransaction Impulse Purchases on Indonesian FPS and MOBA Generation Z Video Game Players

Penggunaan Teori Uses and Gratification Terhadap Subscription Intention dan Continuance Intention Konsumen dalam Berlangganan Over-the-top (OTT) Video Streaming Platform Netflix: Studi Pada Milenial dan Gen Z di Jabodetabek = The Uses and Gratification Theory on Consumer Subscription Intention and Continuance Intention in Subscribing to Over-the-top (OTT) Video Streaming Platform Netflix: A Study on Millennials and Gen Z in Jabodetabek

Analisis perilaku konsumen terhadap “Niat Beli Item” dalam Game Mobile Legends: Bang-Bang = Analysis of consumer behavior regarding "Intention to Purchase Items" in the Game Mobile Legends: Bang-Bang

Pengaruh kelompok generasi fashion fanship sikap dan pembelian impulsif terhadap pengeluaran fashion studi pada pembeli pria dari generasi y dan generasi z di area Jabodetabek = The impact of generational cohort fashion fanship attitude and impulse buying on fashion expenditure study on male shoppers from generation y and generation z in Jabodetabek area

Meningkatnya Pengaruh Beauty Influencers: Memahami Perilaku FOMO dalam Niat Pembelian Gen-Z terhadap Produk Kecantikan di Indonesia = The Rise of Beauty Influencers: Understanding FOMO Behavior Towards Gen-Z Purchase Intentions on Beauty Products in Indonesia