Bianti Traviata Prakarti
Pengaruh Perilaku Belanja Online Terhadap Niat Pembelian Kembali Generasi Millennial dan Generasi Z di Indonesia = The Influence of Online Shopping Behaviour on Millennials and Generation Z Repurchase Intention in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Luthfan Fadhila Henryantoputra
Pengaruh Personalized Ad di Instagram terhadap Behavioral Intention dan Customer Engagement Pada Pengguna Instagram Generasi Z = The effect of Personalized Ad on Instagram on Behavioral Intention and Customer Engagement on Generation Z Instagram Users
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi Membership
Dhita Agistya
Peran Antropomorfisme pada Human-Like Virtual Influencer Sebagai Social Media Endorser Terhadap Kepuasan Pengalaman dan Intensi Pembelian di Media Sosial = The Role of Anthropomorphism in Human-Like Virtual Influencer as Social Media Endorser Towards Satisfaction With Experience and Purchase Intention on Social Media
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Skripsi Membership
Evan Ariestine N.K.
Pengaruh Customer Engagement pada nasabah generasi milenial dan generasi Z dalam Continuous Usage Intention Bank Digital di Indonesia = Effect of Customer Engagement on Millennial and Generation Z Customers in the Continuous Usage Intention of Digital Banks in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Tesis Membership
Christabel Vena Karina
Repurchase intention generasi Y dan Z pada e-commerce di Indonesia: peran mediasi trust dan e-satisfaction = Repurchase intention of generation Y and Z on e-commerce in Indonesia: mediating roles of trust dan e-satisfaction
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Skripsi Membership