The Role of Emotional Connection and K-Pop idol as Brand Ambassador in Driving Product/Services Purchase in Southeast Asia = Peran Koneksi Emosional dan Idola K-Pop sebagai Brand Ambassador dalam Mendorong Pembelian Produk/Jasa di Asia Tenggara

Pengaruh K-Pop sebagai Brand Ambassador Terhadap Konsumen = The Affect of K-Pop as Brand Ambassador to Consumer

Analisis Penggunaan Brand Ambassador KPop Idol dalam Strategi Marketing Public Relations dari Kampanye Lead The Wave Chitato = Analysis of the Use of K-Pop Idol Brand Ambassadors in the Marketing Public Relations Strategy of the Lead The Wave Chitato Campaign

Analisis Strategi Penggunaan K-Pop Brand Ambassador dalam Menciptakan Perasaan Fear of Missing Out (FoMO) yang Mendorong Perilaku Pembelian Produk Nu Green Tea X NCT 127 Secara Impulsif = Analysis of K-Pop Brand Ambassadors Strategy Usage in Creating the Feeling of Fear of Missing Out (FoMO) that Encourages Impulsive Buying Behavior of Nu Green Tea X NCT 127 Products

Analisis Strategi Penggunaan K-Pop Brand Ambassador dalam Menciptakan Perasaan Fear of Missing Out (FoMO) yang Mendorong Perilaku Pembelian Produk Nu Green Tea X NCT 127 Secara Impulsif = Analysis of K-Pop Brand Ambassadors Strategy Usage in Creating the Feeling of Fear of Missing Out (FoMO) that Encourages Impulsive Buying Behavior of Nu Green Tea X NCT 127 Products