Rahmah Syafira
Pengaruh Gamification Kuis Shopee terhadap Brand Loyalty melalui Customer Engagement dan Customer Satisfaction (Kasus pada E-commerce Shopee Indonesia) = The Effect of Gamification Kuis Shopee on Brand Loyalty through Customer Engagement and Customer Satisfaction (Case in E-commerce Shopee Indonesia)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Tesis (Membership)
Fadhlan Hafizh Permana
Analisis pengaruh implementasi gamifikasi pada customer engagement dan brand awareness di marketplace = The influence of gamification on brand engagement and brand awareness in online marketplaces
Fakultas Ilmu Komputer Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Muhammad Dino Putra Nurcahya
Pengaruh Customer Brand Engagement dan Customer Advocacy Terhadap Customer Loyalty = Influence of Customer Brand Engagement and Customer Advocacy, Toward Customer Loyalty
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Tesis (Membership)
Muhammad Fahrezi
Pengaruh Gamification Feature Terhadap Brand Equity dan Brand Engagement ( Studi pada pemain Shopee Games ) = The effect of gamification feature toward brand equity and brand engagement ( study on Shopee Games player )
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Khalisha Azzahra
Analisis Pengaruh Brand Love dan Brand Image Terhadap Customer Engagement pada Apparel Fashion Brands = Analysis of Brand Love and Brand Image Towards Customer Engagement on Apparel Fashion Brands
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Tesis (Membership)