Fahima Irfani Rodhiya
Bagaimana mengubah potential user menjadi user pengaruh variasi elemen electronic word of mouth positif terhadap intensi menggunakan bus Transjakarta = How to turn potential user into user the effect of positive electronic word of mouth element variation on intention to use Transjakarta bus
Fakultas Psikologi Universitas Indonesia, 2016
 UI - Skripsi Membership
Erik
Pengaruh variasi elemen electronic word-of-mouth positif terhadap intensi menggunakan bus Transjakarta pada potential user: citra merek sebagai moderator = Effect of variations element electronic word-of-mouth positive of intention by bus Transjakarta on potential: users brand image as moderator
Fakultas Psikologi Universitas Indonesia, 2015
 UI - Tesis Membership
Silverman, George
The secrets of word-of-mouth marketing: how to trigger exponential sales through runaway word of mouth
American Management Association, 2001
 eBooks
Silverman, George
The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
Amacom, 2011
 Buku Teks SO
Atika Silvia
Motivasi Penonton Usia Dewasa Muda dalam Memberi Hadiah pada NPC Live Streaming di TikTok (Studi Kualitatif dengan Menggunakan Teori Uses and Gratifications) = Motivations of Young Adult Viewers on Gift-Giving in TikTok`s NPC Live Streaming (Qualitative Study using Uses and Gratifications Theory)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2024
 UI - Tesis Membership