Pengaruh Kesadaran Pemasaran Hijau dan Persepsi Inovasi terhadap Minat Beli Melalui Persepsi Harga, Persepsi Kualitas, Persepsi Nilai dan Persepsi Risiko Sebagai Variabel Mediasi Pada Produk Lampu LED Hemat Energi Philips = The Influence of Green Marketing Awareness and Perceived Innovation on Purchase Intention Through Perceived Price, Perceived Quality, Perceived Value and Perceived Risk as Mediation Variables in Philips Energy Saving LED Lights Products

Pengaruh Mediasi Customer Green Trust dan Attitude serta Faktor-Faktor dalam Green Marketing untuk Memprediksi Niat Pembelian Konsumen di Indonesia terhadap Produk Green Home Appliances = The Mediation Effect of Customer Green Trust and Attitude and Factors in Green Marketing to predict Consumer Purchase Intentions in Indonesia towards Green Home Appliances Products

Pengaruh green marketing dan perceived innovation terhadap intensi membeli green product: studi kasus lampu LED Panasonic = The impact of green marketing and perceived innovation on purchase intention for green product: the case study of Panasonic LED lamp

Pengaruh Merek Manusia terhadap Minat Beli Melalui Hubungan Merek Konsumen dan Sikap terhadap Merek (Studi Pada Produk Mi Sehat Lemonilo) = The Influence of Human Brand Towards Purchase Intention through Consumer Brand Relationship and Attitude Toward Brand (Study of Lemonilo Healthy Noodle)

Pemasaran hijau; kontribusi ilmu pemasaran dalam menjaga kelestarian lingkungan