Karina Dwi Pramesti
Pengaruh Sikap Terhadap User-Generated Content (UGC) di Tiktok terhadap Purchase Intention = The Influence of Attitude toward User-Generated Content (UGC) In TikTok on Purchase Intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis Membership
Sabina Najwa Gahara
Pengaruh User-Generated Content Ulasan Makanan di TikTok terhadap Niat Pembelian Konsumen: Peran Social Proof Theory dan Perceived Credibility = The Influence of TikTok User-Generated Content Food Reviews on Consumer Purchase Intentions: The Role of Social Proof Theory and Perceived Credibility
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2024
 UI - Makalah dan Kertas Kerja
Adinda Mutia Muwardati
Pengaruh Kesadaran Merek, Kesan Kualitas, Asosiasi Merek, dan Keunikan Merek Terhadap Loyalitas Merek User Generated Content Platform (Studi pada Kompasiana) = The Effect of Brand Awareness, Perceived Quality, Brand Association, and Brand Uniqueness Towards User Generated Content Platform (Study of Kompasiana)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Tesis Membership
Muchammad Farchan Febriananto
Pengaruh User-Generated Content (UGC) terhadap Consumer Engagement di Media Sosial (Studi Kasus : Pengguna Instagram (Milenial dan Generasi Z) di Jabodetabek) = The Influence of User-Generated Content (UGC) on Consumer Engagement in Social Media (Case Study: Instagram Users (Millennials and Generation Z) in Jabodetabek)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Naura Cintantya Khairunnisa
Peran User-Generated Content (UGC) dan Hubungan Parasosial dalam Pemasaran Musik K-Pop di Media Sosial: Studi Terhadap Grup K-Pop ATEEZ = The Role of User-Generated Content (UGC) and Parasocial Relationships in Marketing K-Pop Music on Social Media: A Study of the K-Pop Group ATEEZ
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2024
 UI - Makalah dan Kertas Kerja