Bradley, Frank
Strategic Marketing
John Wiley & Sons, Ltd, 2003
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Cravens, David W.
Strategic marketing
Richard D. Irwin, 1982
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Cravens, David W.
Strategic marketing
Richard D. Irwin , 1987
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Boyd, Harper W., Jr.
Marketing management : a strategic approach with a global orientation
Irwin, 1995
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Buell, Victor P.
Marketing management : a strategic planning approach
McGraw-Hill, 1984
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