Keegan, Warren J.
Business strategy for tri-polar global markets in the next decade
Warren Keegan Associaties, 1995
 Buku Teks SO
Keegan, Warren J.
Manajemen pemasaran global; Jilid 1
Prehallindo , 1995
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Mulligan, James G.
Managerial economics : strategy for profit
Allyn and Bacon, 1989
 Buku Teks SO
Randall, Geoffrey
The Art of marketing: branding vol 7 a practical guide to planning your strategy
Crest Publishing House, 2001
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Mayookapan Chaimankong
Impact of strategy implementation on performance of generic strategy: evidence from thailand
Thonburi University, Graduate School of Management, Faculty of Business Administration., 2012
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