Strategy in advertising : matching media and messages to markets and motivations

Analisis efektivitas iklan Garuda Express di media cetak.

Analisa Positioning Kidzania Jakarta (Studi Kasus pada Program Teenzania) = Positioning Analysis of Kidzania Jakarta (Case Study for Teenzania Program)

Pengaruh Pesan Iklan dan Tingkat Religiositas terhadap Sikap Konsumen dan Purchase Intention: Studi Pada Konsumen Muslim Indonesia = The Effect of Advertising Messages and Level of Religiosity on Consumer Attitudes and Purchase Intentions: A Study on Indonesian Muslim Consumers

Pengembangan strategi saluran distribusi PT Garuda Indonesia