Zeithaml, Valarie A.
Services marketing: integrating customer focus across the firm
McGraw-Hill, 2000
Buku Teks SO
Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm
McGraw-Hill, 2013
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Zeithaml, Valarie A.
Services marketing
The McGraw-Hill , 1996
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Hoffman, K. Douglas
Services marketing: concepts, strategies, and​ cases
Cengage Learning, 2017
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Payne, Adrian
The essence of services marketing = pemasaran jasa
Andi, 2003
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