Perubahan citra yang terdapat pada brand aunt jemima sejak tahun 1889-1989

Analisis peran brand ambassador kosmetik wardah dalam membangun brand image dan brand awareness = An analysis of brand ambassador's role on wardah cosmetics in building brand image and brand awareness

Analisis pengaruh halal brand personality dan brand experience terhadap brand prestige, brand trust, customer satisfaction, dan brand loyalty pada merek halal. Studi kasus: Produk perawatan pria kahf = Analysis of halal brand personality and brand experience on brand prestige, brand trust, customer satisfaction, and brand loyalty on halal brand. Study case: Men personal care brand kahf.

Analisis pengaruh pengetahuan, religiusitas, dan sikap terhadap intensi membeli produk kosmetik halal: brand with halal positioning (Wardah) vs brand with neutral positioning (Sariayu) = The influence analysis of knowledge religiosity and attitude toward intention to buy halal cosmetic products: brand with halal positioning (Wardah) vs brand with neutral positioning (Sariayu)

Pengaruh brand personality terhadap brand loyalty studi: konsumen produk fashion merek Zara di Jakarta