Busch, Paul S.
Marketing : strategic foundations
Richard D. Irwin, 1975
 Buku Teks SO
Kerin, Roger A.
Marketing
The McGraw-Hill, 2003
 Multimedia
Churchill, Gilbert A.
Marketing research : methodological foundations
The Dryden Press, 1995
 Buku Teks SO
Cateora, Philip R.
International marketing
McGraw-Hill, 2005
 Multimedia
Bradley, Frank
Strategic Marketing
John Wiley & Sons, Ltd, 2003
 Buku Teks