Cravens, David W.
Strategic marketing
McGraw-Hill, 2009
Buku Teks SO
Kerin, Roger A.
Strategic marketing problems : cases and comments
Pearson, 2013
Buku Teks
Sofjan Assauri
Strategic Marketing: Sustaining Lifetime Customer Value
Rajawali Press, 2013
Buku Teks SO
Cravens, David W.
Strategic marketing
McGraw-Hill, 2013
Buku Teks SO
Cravens, David W.
Strategic marketing
Richard D. Irwin, 1982
Buku Teks SO