Schiffman, Leon G.
Consumer behavior
Prentice-Hall, 1991
 Buku Teks
Schiffman, Leon G.
Consumer behavior
Prentice-Hall, 1991
 Buku Teks
Mowen, John C.
Consumer behavior
Prentice-Hall, 2000
 Buku Teks SO
Schiffman, Leon G.
Consumer behavior
Prentice-Hall International, 2000
 Buku Teks
Engel, James F.
Consumer behavior
Dryden Press, 1986
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