Recent trends in marketing issues: melihat tren pemasaran untuk memperbesar pangsa pasar
oleh Darmadi Durianto ... [and others]
Gramedia Pustaka Utama, 2005
 Buku Teks SO
Fundamentals of marketing : additional dimensions, selections from the literature / edited, Jack L. Taylor, James F. Robb
McGraw-Hill, 1971
 Buku Teks SO
Marketing
by Roger A. Kerin ... [and others]
McGraw-Hill, 2002
 Buku Teks SO
Etzel, Michael J.
Marketing
McGraw-Hill, 2004
 Buku Teks SO
Kurtz, David L.
Marketing
The Dryden Press , 1981
 Buku Teks SO