Brands laid bare : using market research for evidence-based brand management

Perlindungan merek terkenal dari dilusi merek di Indonesia = Protection of well-known mark from trademark dilution in Indonesia

Efek positif dari publisitas negatif dimoderasi prior brand image = Positive effect of negative publicity moderated by prior brand image / Seravica Molasita Mahu

Pengaruh dari iklan komparatif terhadap brand attitude dan brand image pada merek mobil mewah = The effect of comparative advertising towards the brand attitude and brand image of luxury cars

Brain tattoos: creating unique brands that stick in your customers' minds