Manajemen pemasaran strategis = strategic market management
oleh David A. Aaker, penerjemah, David wijaya, Herwita Titi Sekartaji, Hirson Kurnia
Salemba Empat, 2013
 Buku Teks SO
Buell, Victor P.
Marketing management : a strategic planning approach
McGraw-Hill, 1984
 Buku Teks SO
Mullins, John W.
Marketing management: a strategic decision-making approach
McGraw-Hill , 2013
 Buku Teks SO
Best, Roger J.,author
Market-based: strategies for growing customer value and profitability management
Person, 2013
 Buku Teks SO
Boyd, Harper W., Jr.
Marketing management : a strategic approach with a global orientation
Irwin, 1995
 Buku Teks