Pengaruh User-Generated Content pada Media Sosial terhadap Customer Brand Engagement = The Effect of User-Generated Content on Social Media on Customer Brand Engagement

User generated content sebagai strategi pemasaran sosial media film "Gundala" = User generated content as social marketing media strategy of movie "GUNDALA"

Pengaruh Sikap Terhadap User-Generated Content (UGC) di Tiktok terhadap Purchase Intention = The Influence of Attitude toward User-Generated Content (UGC) In TikTok on Purchase Intention

Pengaruh User-Generated Content (UGC) terhadap Consumer Engagement di Media Sosial (Studi Kasus : Pengguna Instagram (Milenial dan Generasi Z) di Jabodetabek) = The Influence of User-Generated Content (UGC) on Consumer Engagement in Social Media (Case Study: Instagram Users (Millennials and Generation Z) in Jabodetabek)

Pengaruh Interaksi di Media Sosial terhadap Perilaku Konsumen pada Konten Destinasi Wisata Influencer Vis a Vis User-Generated Content: Peran Faktor Sumber Informasi dan Konten = The Influence of Social Media Interactions on Consumer Behavior in Influencer vs. User-Generated Destination Content: The Role of Source and Content Factors