Alif Muhammad Bravo
Pengaruh Social Media Marketing dan Perceived Platform Privacy terhadap Intention to Continue Using Platform: Studi pada Aplikasi Investasi Online di Indonesia = The Influence of Social Media Marketing and Perceived Platform Privacy on Intention to Continue Using the Platform: A Study on Online Investment Applications in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2025
 UI - Tesis Membership
Meutia Arsanti
Digital Marketing in Social Media Platform and Content Strategy: a Qualitative Study = Pemasaran Digital dalam Platform Media Sosial dan Strategi Konten: Studi Kualitatif
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Tesis Membership
Hutapea, Boaz Agra Hosea
Analisis Pengaruh Elemen Social Media Marketing Terhadap Kesediaan Membayar Harga Premium Pada Platform Digital Edukasi Keuangan Indonesia (Studi Kasus: Ternak Uang) = Analysis of the Influence of Social Media Marketing Elements on Willingness to Pay Premium Prices on Indonesian Financial Education Digital Platforms (Case Study: Ternak Uang)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Suci Xaviera Wardhani
Pengaruh Social Media Marketing Dan Emotional Branding Terhadap Loyalitas Merek Dengan Mediasi Keterlibatan Pelanggan (Studi Pada Instagram @madformakeup.co) = The Influence of Social Media Marketing and Emotional Branding On Brand Loyalty Through Customer Engagement (A Study of @madformakeup.co On Instagram)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Tesis Membership
Aisha Nurchairani
Analisis Literatur Tiktok Sebagai Platform Social Commerce dan Live Shopping dalam Proses Pemasaran Di Media Sosial = Literature Review of TikTok as a Social Commerce and Live Shopping Platform in Social Media Marketing Process
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2024
 UI - Makalah dan Kertas Kerja