Ummu Thoybah
Pengaruh Social Media Marketing Activities Terhadap Brand Equity pada Merek Kosmetik Lokal: Peran Mediasi dari Brand Love dan Brand Trust = The Impact of Social Media Marketing Activities on Brand Equity on Local Beauty Brand: The Mediating Role of Brand Love and Brand Trust
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Dottie Kamelia Endrawati
Pengaruh firm-created social media communication dan user-generated social media communication terhadap brand loyalty dengan brand trust dan brand equity sebagai mediator: studi kasus: akun Instagram MAKE OVER = The influence of firm-created social media communication and user-generated social media communication on brand loyalty with brand trust and brand equity as mediators: the case of Instagram of MAKE OVER
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi Membership
Aditama
Pengaruh social media marketing activies terhadap pembentukan brand awareness, brand image, dan brand loyalty Asian Games 2018: studi pada akun Instagram 18th Asian Games Jakarta-Palembang 2018 = Influence of social media marketing activities toward brand awareness, brand image, and brand loyalty: study on Instagram account of 18th Asian Games Jakarta-Palembang 2018
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Skripsi Membership
Priya Dibya Rucitra
PENGARUH KOMUNIKASI MEDIA SOSIAL MEREK PIATTOS, PADA AKUN INSTAGRAM @PIATTOSRAME TERHADAP BRAND EQUITY = SOCIAL MEDIA COMMUNICATION EFFECT OF PIATTOS BRAND ON @PIATTOSRAME INSTAGRAM ACCOUNT TO BRAND EQUITY
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi Membership
Hanna Arifah
Pengaruh Social Media Marketing terhadap Brand Trust dan Brand Loyalty (Studi pada Penumpang Maskapai Garuda Indonesia di Jabodetabek) = The Effect of Social Media Marketing on Brand Trust and Brand Loyalty (Study on Passengers of Garuda Indonesia Airlines in Jabodetabek)
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership