Analisis Brand Experience dengan Mediasi Brand Credibility dan Perceived Uniqueness Terhadap Keinginan Konsumen untuk Membayar Harga Premium (Studi Kasus Pengguna Produk Apple: iPhone, Macbook dan Apple Watch) = Analysis of Brand Experience with Mediating Role of Brand Credibility and Perceived Uniqueness on Willingness to Pay a Price Premium (Case Study of Apple Product Users: iPhone, Macbook and Apple Watch)

PENGARUH BRAND IMAGE APPLE TERHADAP WILLINGNESS TO PAY A PRICE PREMIUM PRODUK IPHONE (Studi pada Pembeli iPhone di Wilayah DKI Jakarta) = Effect of Apple Brand Image on the Willingness to Pay a Price Premium for iPhone Products (Study on iPhone Buyers in the DKI Jakarta Area)

Analisis pengaruh brand jealousy, brand love dan materialism terhadap willingness to pay premium: studi pada produk tas merek Coach = Understanding the influence of brand jealousy, brand love and materialism towards willingness to pay premium: study on Coach's handbag

Analisis Pengaruh Estetika Visual Produk terhadap Willingness To Pay Premium Konsumen untuk Produk Tumbler Premium dengan Memperhatikan Keterlibatan Kategori Produk dan Brand Familiarity = The Analysis of Visual Product Aesthetics Effect on Consumers Willingness to Pay Premium for Premium Tumbler Products with Consideration of Product Category Involvement and Brand Familiarity

Analisis Pengaruh Persepsi Nilai pada Sikap terhadap Layanan Premium dan Kesediaan untuk Membayar Layanan Penyimpanan Awan Individu = Impact of Perceived Value on Attitude Towards Premium Service and Willingness to Pay of Personal Cloud Storage