Zilla Rehuel Lanterani
Pengaruh perceived social media marketing activities terhadap consumer based brand equity dengan brand experience sebagai variabel mediasi dan co-creation behaviour sebagai variabel moderasi: studi pada pengikut Instagram Shopee Indonesia di Jakarta = The effect of perceived social media marketing activities on consumer-based brand equity with brand Experience as Mediation Variables and Co- Creation behaviour as moderation variables: studies on followers of Shopee Indonesia's Instagram in Jakarta
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership
Aditama
Pengaruh social media marketing activies terhadap pembentukan brand awareness, brand image, dan brand loyalty Asian Games 2018: studi pada akun Instagram 18th Asian Games Jakarta-Palembang 2018 = Influence of social media marketing activities toward brand awareness, brand image, and brand loyalty: study on Instagram account of 18th Asian Games Jakarta-Palembang 2018
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Skripsi Membership
Suci Xaviera Wardhani
Pengaruh Social Media Marketing Dan Emotional Branding Terhadap Loyalitas Merek Dengan Mediasi Keterlibatan Pelanggan (Studi Pada Instagram @madformakeup.co) = The Influence of Social Media Marketing and Emotional Branding On Brand Loyalty Through Customer Engagement (A Study of @madformakeup.co On Instagram)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Tesis Membership
Angela Sunjaya
Analisis Pengaruh Social Media Marketing Activities terhadap Perceived Value, Online Brand Engagement, dan Brand Loyalty (Studi pada TikTok dan Produk Sepatu di Indonesia) = Analyzing The Impact of Social Media Marketing Activities on Perceived Value, Online Brand Engagement, and Brand Loyalty (Study on TikTok and Shoe Products in Indonesia)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2025
 UI - Skripsi Membership
Kesly Viera Anindhita Hapsari
Pengaruh Consumer Participation terhadap Consumer Brand Engagement dan Brand Loyalty: Studi pada Merek Kecantikan Lokal Indonesia = The Effect of Consumer Participation on Consumer Brand Engagement and Brand Loyalty: The Study on Indonesian Local Beauty Brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership