Analisis keberhasilan Luxury Brands di Indonesia : suatu studi terhadap faktor-faktor yang menjadi Anteseden Willingness to Pay a Premium pada Luxury Fashion Brands = Analysis of successful Luxury Brands in Indonesia : a study of Antecedents factors of Willingness to Pay a Premium in the Luxury Fashion Brands

Pengaruh jember fashion carnaval (jfc) dalam membangun brand kabupaten jember sebagai kota karnaval = The effects of jember fashion carnaval (jfc) in Jember brand building as carnival city

Analisis pengaruh brand love, brand image dan brand personality terhadap brand engagement dengan ethnocentrism sebagai faktor moderasi: studi kasus pada brand fashion lokal di Indonesia = The effects of brand love brand image and brand personality on brand engagement with ethnocentrism as moderating variable: study case local fashion brands in Indonesia

Analisis Brand Relationships produk fashion kategori Affordable Luxury pada konsumen merek asli sekaligus merek imitasi: studi pada konsumen muda = Brand relationship analysis of affordable

The Branding Trilogy: Gen Z's Values, Brand Consciousness, and Behavioral Intentions in Premium Fashion Consumption = Trilogi Branding: Nilai-Nilai Gen Z, Kesadaran Merek, dan Niat Berperilaku dalam Konsumsi Fashion Premium