Pengaruh Social Media terhadap Altruistic dan Egoistic Motivation Serta Green Purchase Intention Produk Skincare Ramah Lingkungan = The Influence of Social Media on Altruistic and Egoistic Motivation and Green Purchase Intention of Environmentally Friendly Skincare Products

Pengaruh Green Marketing Mix, Green trust, Environmental Value dan Green Knowledge Terhadap Repurchase Intention yang Dimediasi Attitude Pada Produk Skincare Ramah Lingkungan di Indonesia = The Influence of Green Marketing Mix, Green trust, Environmental Value, and Green Knowledge on Repurchase Intention Mediated by Attitude in Environmentally Friendly Skincare Products in Indonesia

Pengaruh Green Marketing Terhadap Green Purchase Intention Produk The Body Shop yang Dimoderasi oleh Environmental Attitude dan Environmental Knowledge: Studi Pada Generasi Z dan Milenial di Jabodetabek = The Effect of Green Marketing on Green Purchase Intention for The Body Shop Products Moderated by Environmental Attitude and Environmental Knowledge: A Study of Generation Z and Millennials in the Jakarta Greater Area

Analisis Peran Social Media Marketing dalam Mempengaruhi Motivasi Altruistic dan Egoistic Konsumen Indonesia dalam Membangun Purchase Intention untuk Green Products = Analyzing the Role of Social Media in Influencing Altruistic and Egoistic Motivation of Indonesian Consumers in Shaping their Purchase Intention for Green Products

Pengaruh Product Knowledge, Perceived Consumer Effectiveness dan Perceived Social Media Marketing terhadap Purchase Intention Studi Kasus Produk Ecofurniture di Indonesia = The Influence of Product Knowledge, Perceived Consumer Effectiveness and Perceived Social Media Marketing towards Purchase Intention The Study of Ecofurniture Products in Indonesia