Analisis pengaruh informasi dan karakteristik video ulasan influencer di media sosial terhadap intensi dan keputusan untuk melakukan pembelian secara Online = Analysis of the influence of information and video characteristics of influencer video review on social media towards online purchase intention and decision

Analisis Penggunaan Social Media Influencer dalam Strategi Pemasaran Digital untuk Meningkatkan Brand Awareness = Analysis of Social Media Influencer Usage in Digital Marketing Strategy to Gain Brand Awareness

Impact of Influencer Attributes on Purchase Intention with Characterizations as Mediator: A Study of Social Media Beauty Influencer Marketing on a Gen-Z TikTok Users in Indonesia = Dampak Atribut Influencer Terhadap Niat Pembelian dengan Karakterisasi sebagai Mediator: Studi Sosial Media Influencer Kecantikan Pemasaran pada Pengguna TikTok Gen-Z di Indonesia

Analisis Pengaruh Social Media Influencer Attributes terhadap Followers' Attitude dan Brand Link Click Behavior pada Brand Fashion Lokal di Jabodetabek = Analyzing the Influence of Social Media Influencer's Attributes toward Followers' Attitude and Brand-Link Click Behavior on Local Brand Fashion in Jabodetabek

Pengaruh influencer marketing pada media sosial YouTube terhadap brand awareness dan purchase intention = The impact of influencer marketing on YouTube towards brand awareness and purchase intention