Seifa Ghania Setiabudhi
Analisis pengaruh brand gender terhadap consumer based brand equity dengan peranan brand love & brand engagement pada digital wallet melalui sosial media Instagram = Analysis brand gender to consumer based brand equity the mediating roll of brand love & brand engagement on digital wallet through sosial media Instagram
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Dwita Fajardianie
Pengaruh Aktivitas Social Media Marketing terhadap Brand Trust, Brand Equity, dan Brand Loyalty pada Akun Instagram @bpjs.ketenagakerjaan = Effect of Social Media Marketing Activities on Brand Trust, Brand Equity, and Brand Loyalty on Instagram Account @bpjs.ketenagakerjaan
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Tesis Membership
Masagus Muhammad Mansyurdin
Visual appearance navigation customized view dan pengaruh komitmen dalam pembelian impulsif melalui internet: studi pada media sosial Instagram = Visual appearance navigation customized view and the effect of commitment on the impulse buying by internet: study case on social media Instagram
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi Membership
Nabila Adelia Putri
Pengaruh Sensory Brand Experience dan Personal Involvement Terhadap Brand Equity: Peran Consumer Brand Engagement = The Impact of Sensory Brand Experience and Personal Involvement on Brand Equity: The Role of Consumer Brand Engagement
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Tesis Membership
Rio Johan Kusuma
Pengaruh aktivitas pemasaran media sosial terhadap consumer based brand equity. Studi kasus: Go-jek = Effect of social media marketing activities through consumer based brand equity. Case study: Go-jek
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership