Analisis Faktor-Faktor yang Mempengaruhi Niat Beli dan Pembelian Impuls Produk Fashion Melalui Media Sosial Influencer Konsumen Generasi Y dan Generasi Z = The Analysis of Factors Affecting Fashion Product Purchase Intention and Impulse Buying Through Social Media Influencer Among Generation Y and Generation Z Consumers

Analisis pengaruh influencer attributes terhadap intensi untuk membeli produk perawatan kulit (skincare) dalam social media influencer marketing = The analysis of impacts of influencer attributes towards intention to buy skincare products in social media influencer marketing

Peran Media dan Influencer Relations dalam Pembentukan Citra dan Reputasi Perusahaan: Studi Pada Mcdonalds Bts Meal = The Impact of Media and Influencer Relations on the Construction of Corporate Image and Reputation: A Study on McDonalds BTS Meal

Dampak Influencer Media Sosial Terhadap Kesejahteraan Konsumen dan Niat Membeli: Perspektif TikTok dari Gen Z di Indonesia = Impact of Social Media Influencers on Consumers Well-being and Purchase Intention: A TikTok Perspective of Gen Z in Indonesia

Impact of Influencer Attributes on Purchase Intention with Characterizations as Mediator: A Study of Social Media Beauty Influencer Marketing on a Gen-Z TikTok Users in Indonesia = Dampak Atribut Influencer Terhadap Niat Pembelian dengan Karakterisasi sebagai Mediator: Studi Sosial Media Influencer Kecantikan Pemasaran pada Pengguna TikTok Gen-Z di Indonesia