Pengaruh Social Media Influencer Terhadap Purchase Intention: Studi Pada Produk Kuliner di Restoran dan Kafe = The Influence of Social Media Influencers on Purchase Intention: A Study on Culinary Products in Restaurant and Café

Analisis Pengaruh Social Support terhadap Trust pada Social Commerce dan Dampaknya terhadap Intention to Purchase dan Actual Purchase: Perspektif Trust-Transfer = Analysis of the Effect of Social Support on Trust on Social Commerce and Its Impact on Intention to Purchase and Actual Purchases: A Trust-Transfer Perspective

Pengaruh Kredibilitas Sumber dan Kualitas Informasi eWOM terhadap Purchase Intention: Pendekatan Teori Information Adoption Model (Studi pada Pengguna Produk Kecantikan Di Indonesia) = The Influence of Source Credibility and Quality of eWOM Information on Purchase Intention: Information Adoption Model Theory Approach (Study of Beauty Product Users in Indonesia)

Pengaruh Rasa Percaya Konsumen terhadap Influencer Instagram sebagai Moderator antara Kredibilitas Influencer Instagram dan Intensi Membeli = The Effect of Consumer's Trust in Instagram Influencers as a Moderator between Instagram Influencer Credibility and Purchase Intention

Analisis pengaruh informasi dan karakteristik video ulasan influencer di media sosial terhadap intensi dan keputusan untuk melakukan pembelian secara Online = Analysis of the influence of information and video characteristics of influencer video review on social media towards online purchase intention and decision