Pengaruh Interaksi Parasosial di Review TikTok: Analisis Aspek Hedonic dan Utilitarian pada generasi Z di Jakarta terhadap Purchase Intention = The Influence of Parasocial Interactions on TikTok Reviews: Analysis of Hedonic and Utilitarian Aspects in Generation Z in Jakarta on Purchase Intention

Hubungan Parasocial interaction Pembuat Konten di Youtube Terhadap Persepsi Sebuah Merek dan Minat Pembelian = Youtube Content Creators' Parasocial Interaction Relevance on Brand Perception and Purchase Intent

Efek Disclosure Language Dan Hubungan Parasosial Dengan Selebritas Terhadap Intensi Membeli Pada Pengguna Instagram Perempuan Dewasa Muda Di Indonesia = The Effect Of Disclosure Language And Parasocial Relationship With Celebrity On Purchase Intention In Female Young Adult Instagram Users In Indonesia

Pengaruh Source Credibility Terhadap Minat Berwisata Ke Pulau Timor Barat Melalui Parasocial Interaction = The Effect of Source Credibility on Travel Intention to Pulau Timor Barat Through Parasocial Interaction

Meningkatnya Pengaruh Beauty Influencers: Memahami Perilaku FOMO dalam Niat Pembelian Gen-Z terhadap Produk Kecantikan di Indonesia = The Rise of Beauty Influencers: Understanding FOMO Behavior Towards Gen-Z Purchase Intentions on Beauty Products in Indonesia