Pengaruh Upaya Pemasaran Media Sosial Merek Mewah Terhadap Ekuitas Merek Berbasis Konsumen Di Kalangan Konsumen Generasi Z: Sebuah Studi Pada Louis Vuitton = The Influence of The Social Media Marketing Efforts of Luxury Brands on Consumer-Based Brand Equity Among Generation Z Consumers: A Study on Louis Vuitton

Analisis Pengaruh Tanggung Jawab Sosial Perusahaan dan Pemasaran Hijau terhadap Reputasi dan Loyalitas Brand bagi Konsumen Generasi X,Y, dan Z di Industri FMCG Indonesia = Analysis the Effect of Corporate Social Responsibility and Green Marketing on Brand Reputation and Loyalty of Consumer from the Generation X,Y, and Z in Indonesia FMCG Industry

Hubungan Penggunaan Media Sosial dan Religiusitas terhadap Sikap Toleransi (Analisis pada Kelompok Muslim Generasi Z di Universitas Indonesia) = Relationship of Social Media Use and Religiosity to Tolerance (Analysis in Generation Z Muslim Group at University Indonesia)

Analisis Faktor-Faktor yang Mempengaruhi Niat Beli dan Pembelian Impuls Produk Fashion Melalui Media Sosial Influencer Konsumen Generasi Y dan Generasi Z = The Analysis of Factors Affecting Fashion Product Purchase Intention and Impulse Buying Through Social Media Influencer Among Generation Y and Generation Z Consumers

Analisis Pengaruh Social Media Communications, Brand Equity, dan Satisfaction terhadap Behavioral Intentions pada Pelanggan Jazz Goes to Campus: Generasi Y vs Generasi Z = Analysis of the Effect of Social Media Communications, Brand Equity, and Satisfaction on Behavioral Intentions among Jazz Goes to Campus Customers: Generation Y vs Generation Z