Analisis Faktor-faktor yang Memengaruhi Intention to Premium Upgrade pada Platform Audio on-Demand Freemium Berbasis Consumer Value Theory = Analysis of Factors that Influence Intention to Premium Upgrade on Freemium Audio on-Demand Platforms Based on Consumer Value Theory

Faktor Pembentukan Intensi Kontinuitas Layanan Music Streaming Spotify pada Generasi Z dengan Uses and Gratifications Theory (Studi tentang Gratifikasi dan Intensi Kontinuitas Pengguna Spotify Versi Basic dan Premium pada Pelajar SMA Negeri 70 Jakarta) = The Forming Factors of Continuance Intention of Spotify Music Streaming Service in Z Generation with Uses and Gratifications Theory (Study of Gratification and Continuation of Basic and Premium Users of Spotify on Students of SMAN 70 Jakarta).

Analisis Faktor-Faktor Yang Mempengaruhi Repurchase Intention pada Platform Musik Spotify Premium = Analysis of Factors Influencing Repurchase Intention on the Spotify Music Platform

Analisis Faktor-Faktor yang Memengaruhi Intention to Premium Upgrade pada Platform Audio on-Demand Freemium Berbasis Consumer Value Theory = Analysis of Factors that Influence Intention to Premium Upgrade on Freemium Audio on-Demand Platforms Based on Consumer Value Theory

Analisis Faktor-Faktor yang Memengaruhi Intention to Premium Upgrade pada Platform Audio on-Demand Freemium Berbasis Consumer Value Theory = Analysis of Factors that Influence Intention to Premium Upgrade on Freemium Audio on-Demand Platforms Based on Consumer Value Theory