Laras Permata
Perencanaan program ajang khusus perusahaan jasa event organizer PT Tiga Warna Citra untuk memperkuat brand loyalty = Special event program planning of event organizer company PT Tiga Warna Citra to strengthen brand loyalty
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Tugas Akhir
Putri Diah Lestari
Islamic Brand Equity: Pengaruh Perceived Quality, Corporate Brand Image dan Brand Personality terhadap Brand Loyalty melalui Mediasi Brand Attitude (Analisis komunikasi pemasaran merek kosmetik Wardah) = Islamic Brand Equity: The Effect of Perceived Quality Corporate Brand Image and Brand Personality to Brand Loyalty through Brand Attitude Mediation (Marketing Communication Analysis of Wardah Cosmetic)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Tesis Membership
Muthia Fathona Rosidi
Pengaruh brand experience terhadap brand loyalty melalui brand satisfaction: studi pada brand H&M = The influence of brand experience on brand loyalty through brand satisfaction on H&M brands
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Skripsi Membership
Dwi Febriani Cahyaningsih
Pengaruh brand communication terhadap brand equity melalui Facebook, studi kasus: Pertamax = The impact of brand communication on brand equity through facebook : case study Pertamax
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tesis Membership
Amin Widjaja Tunggal
Brand management
Harvarindo, 2005
 Buku Teks