Panggabean, Ririn Novita
Pengaruh Karakteristik Influencer Terhadap Loyalty to Influencer, Product Attitude, dan Purchase Intention = The Effect of Influencer Characteristics on Loyalty to Influencer, Product Attitude, and Purchase Intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Tesis Membership
Firda Ayu Kusuma Dewi Subagyo
Pengaruh Tingkat Influencer, Kredibilitas Sumber, dan Homofili Sumber terhadap Niat Melakukan Pola Hidup Sehat dengan Minum Jamu = Effect of Influencer Type, Source Credibility, and Source Homophily on Intention to Adopt a Healthy Lifestyle by Drinking Herbal Medicine (Jamu)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Tesis Membership
Candy Bestari Purnomo
Hubungan Kredibilitas dan Daya Tarik Influencer terhadap Brand Trust Perusahaan (Studi Mengenai Hubungan Influencer Korea Reomit Terhadap Kepercayaan Masyarakat Kepada PT. Bank Negara Indonesia Persero, Tbk.) = The Relationship between Credibility and Attractiveness of Influencers on Company Brand Trust (Study on the Relationship of Korean Reomit Influencer on Public Trust toward PT. Bank Negara Indonesia Persero, Tbk.)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Skripsi Membership
Salsabil Dwi Kusuma Prasetyo
Dampak Attractiveness, Reliability dan Expertise Influencer terhadap Purchase Intention pada Aplikasi Tiktok = The Impact of Influencer Attractiveness, Reliability and Expertise on Purchase Intention on the Tiktok Application
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Tesis Membership
Clarine Iralia
Analisis Faktor Attitude Toward TikTok Fashion Influencer Terhadap Brand Attitude dan Purchase Intention Konsumen pada Brand Fashion Lokal Wanita = Factor Analysis of Attitude Toward TikTok Fashion Influencers Against Brand Attitude and Consumer Purchase Intention on Local Women's Fashion Brands
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Tesis Membership