Apta Archie Inayasari
Pengaruh Penerapan Pemasaran Media Sosial terhadap Perkembangan Bisnis dengan Kondisi Fasilitas, Biaya, Kompatibilitas, Persepsi Kegunaan, dan Persepsi Kemudahan Penggunaan sebagai Variabel Anteseden (Studi pada UKM Bidang Kuliner di DKI Jakarta) = The Influence of Social Media Marketing Adoption on Business Growth with Facility Conditions, Cost, Compatibility, Perceived Usefulness, and Perceived Ease-of-Use as Antecedents Variables (Study on Culinary SME in DKI Jakarta)
Fakultas Ilmu Administrasi Universitas Indonesia, 2022
 UI - Skripsi Membership
Alifia Meidira
Analisis pengaruh perceived usefulness dan perceived ease of use terhadap perilaku penggunaan aplikasi media sosial dengan privacy concern sebagai faktor moderasi: studi kasus: aplikasi snapchat di Indonesia = The effect of perceived usefulness and perceived ease of use towards behavioral intention in using social media apps with privacy concern as moderating factor: case study snapchat app in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
Muhammad Rafi
Pengaruh pemasaran sosial media dan pemasaran konten terhadap meningkatnya pembelian impulsif: penelitian fans K-Pop di Indonesia = The Effect of Social Media Marketing and Content Marketing Towards the Increase in Impulse Buying: A Case Study on K-Pop Fans in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Skripsi Membership
Alif Muhammad Bravo
Pengaruh Social Media Marketing dan Perceived Platform Privacy terhadap Intention to Continue Using Platform: Studi pada Aplikasi Investasi Online di Indonesia = The Influence of Social Media Marketing and Perceived Platform Privacy on Intention to Continue Using the Platform: A Study on Online Investment Applications in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2025
 UI - Tesis Membership
Zalvarani Fitri Sarjana
Analysis Of @indonesia.travel’s TikTok Marketing Activities: The Mediation Of Social Identification, Perceived Value, And Satisfaction = (Efek Mediasi Perceived Value, Social Identification, dan Satisfaction pada Social Media Marketing Activities akun TikTok @indonesia.travel.)
Fakultas Ekonomi dan Bisnis Universitas Indinesia, 2021
 UI - Skripsi Membership