The drivers of in-app purchase intention in free-to-play mobile games: the role of perceived value and loyalty = Pengaruh perceived value dan loyalty terhadap in-app purchase intention pada free-to-play mobile game

Analisis Pengaruh Advertising Value pada In-Game Ads Terhadap Purchase Intention Pemain Game Kalangan Gen-Z di Kawasan Jabodetabek = Analysis of the Effect of Advertising Value on In-Game Ads Towards Purchase Intention on Gen-Z Gamers in the Jabodetabek

Analisis pengaruh faktor sosial dan faktor individu terhadap keinginan untuk membeli digital items pada mobile games = Social factors and individual factors analysis on digital item purchase intention on mobile game

Pengaruh perceived value dan mobile game loyalty terhadap in-app purchase intention dalam mobile game di indonesia (studi kasus: mobile legend dan love nikki) = The effect of perceived value and mobile game loyalty on in-app purchase intention in mobile game in indonesia (case study: mobile legend and love nikki)

Pengaruh Cognitive Absorption dan Motivational Affordance Terhadap in-Game Purchase Intention Pada Pemain Game (VALORANT) Berbasis Komputer Generasi Z di Jakarta = he Influence of Cognitive Absorption and Motivational Affordance on In-game Purchase Intention in Computer-Based Valorant Game players in Generation Z in Jakarta