Analisis Pengaruh Value dan Aktivitas Browsing terhadap Impulse Buying Behavior dengan Moderasi Source of Online Review Studi Kasus: Produk Makanan dan Minuman di Instagram = Analysis on The Influence of Value and Browsing Activity on Impulse Buying Behavior with Source of Online Review as Moderation Case Study: Food and Beverage Products on Instagram

Pengaruh Karakteristik Konsumen dan Presentasi Produk Secara Online Pada Pembelian Impulsif Produk Pakaian Oleh Generasi Z di Tiktok Shop = The Effect of Consumer Characteristics and Online Product Presentation on Online Apparel Impulse Buying by Generation Z at Tiktok Shop

Effects of website quality, sales promotion and fashion consciousness on impulse buying behavior as seen on fashion e-commerce in Indonesia = Pengaruh website quality, sales promotion dan fashion consciousness dalam impulse buying behavior di e-commerce fashion di Indonesia

Pengaruh Perceived Value terhadap Impulse Buying pada Ritel Omnichannel Kecantikan di Indonesia = The Influence of Perceived Value on Impulse Buying in Omnichannel Beauty Retail in Indonesia

Social influence and online impulse buying of Indonesian indie cosmetic products: the role of browsing and peer communication = Pengaruh sosial dan pembelian impuls online produk kosmetik indie Indonesia: peran browsing dan komunikasi sebaya