Pentri Siantia
Perbandingan Model Atribusi Kelley dan Model Atribusi Han Kyoo-Hoon dalam Testimonial Advertising = A Comparison Between Kelley's Attribution Model and Han Kyoo-Hoon's Attribution Model in Testimonial Advertising
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
 UI - Makalah dan Kertas Kerja
Fadli Rezasyah Alam
Pengaruh kreativitas iklan, Need for Uniqueness & Need for Cognition terhadap sikap dan minat membeli konsumen = The effect of advertisement creativity, need for uniqueness and need for cognition, toward attitude toward the ad attitude toward the brand and purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2011
 UI - Tesis Open
The Psychology of Advertising
Office of Instructiomnal Development University of Maryland University College, 1992
 Buku Teks SO
Fennis, Bob M.
The psychology of advertising
Psychology Press, 2010
 Buku Teks SO
Muhammad Ihsan Jalil
Analisis pengaruh flow in game advertising terhadap purchase intention bagi generasi Z = Analysis of the effect of flow in game advertising on purchase intention for generation Z
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Skripsi Membership