Nafa Rizkya
Pengaruh Brand Engagement in Self-Concept dan Value Consciousness Terhadap Brand Loyalty (Studi Pada Konsumen Merek Pakaian Erigo di DKI Jakarta) = The Influence of Brand Engagement in Self-Concept and Value Consciousness on Brand Loyalty: Study of Erigo Consumers in Jakarta
Fakultas Ilmu Administrasi Universitas Indonesia, 2024
 UI - Skripsi Membership
Dita Sari Suwandi
Pengaruh Pengalaman Merek terhadap Loyalitas Merek melalui Kegemaran Merek, Hubungan diri dengan Merek dan Afeksi Merek sebagai Variabel Mediasi pada Konsumen Perawatan Kulit Avoskin di Jabodetabek = The Influence of Brand Experience on Brand Loyalty through Brand Passion, Self-Brand Connection, and Brand Affection as Mediation Variables towards Consumers of Avoskin in Jabodetabek
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership
Oppusunggu, Febrina Jemimah Tangima Aritonang
Analisis Pengaruh Brand Authenticity terhadap Brand Loyalty pada Brand Fashion Apparel di Generasi Z Jabodetabek = Analysis of the Influence of Brand Authenticity on Brand Loyalty on Fashion Apparel Brands in Generation Z Jabodetabek
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2025
 UI - Skripsi Membership
Hanni Shabrina Johan
An Analysis of the Inclusion of Different Genders in BLP Beauty's Brand Image = Analisis Penyertaan Jenis Kelamin yang Berbeda dalam Citra Merek BLP Beauty
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
 UI - Makalah dan Kertas Kerja
Ravi Ardiantara Ramadan
Pengaruh user-brand involvement dalam membangun brand loyalty generasi Z dalam aplikasi spotify di JABODETABEK = Impact of user-brand involvement in building generation Z's brand loyalty in spotify application in JABODETABEK
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership