Advertising research : the internet, consumer behavior and strategy
edited by George Zinkhan
American Marketing Association, 2000
 Buku Teks
Mike Oktavia Pintauli, author
Pengaruh native advertising terhadap consumer attitude dan purchasing behavior (Studi kasus media youtube) = The impact of native advertising towards consumer attitude and purchasing behavior study case youtube.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi (Membership)
Peter, J. Paul, author
Consumer behavior and marketing strategy
Mc Graw-Hill, 2001
 Buku Teks
Howard, John A., author
Consumer behavior in marketing strategy
Prentice-Hall, 1989
 Buku Teks
Peter, J. Paul, author
Consumer behavior and marketing strategy
Mc Graw-Hill, 2001
 Buku Teks