Advertising research : the internet, consumer behavior and strategy
edited by George Zinkhan
American Marketing Association, 2000
 Buku Teks SO
Intan Dwi Wahyu Dewanti
Penerapan Advertising Appeals pada Model Perilaku Konsumen AIDA dalam Strategi Pemasaran Aplikasi Bimbingan Belajar: Studi Kasus terhadap Content Marketing Ruangguru = The Application of Advertising Appeals in the AIDA Consumer Behavior Model within the Marketing Strategy of the Tutoring App: A Case Study on Ruangguru's Content Marketing.
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Makalah dan Kertas Kerja
Mike Oktavia Pintauli
Pengaruh native advertising terhadap consumer attitude dan purchasing behavior (Studi kasus media youtube) = The impact of native advertising towards consumer attitude and purchasing behavior study case youtube.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi Membership
Peter, J. Paul
Consumer behavior and marketing strategy
McGraw-Hill, 1999
 Buku Teks SO
Howard, John A.
Consumer behavior in marketing strategy
Prentice-Hall, 1989
 Buku Teks SO