Putri Sofi Yatasya
Analisis pengaruh kredibilitas dan interaksi parasosial oleh Youtube influencer terhadap intensi pembelian produk kecantikan = Analysis of the effect of credibility and parasocial interaction by Youtube influencers on purchase intentions for beauty products
Fakultas Ekonomi dan Bisinis Universitas Indonesia, 2022
 UI - Skripsi Membership
Abetto, Leon Samuel
Pengaruh influencer attributes dan perceived characterization terhadap purchase intention: studi pada subscriber Channel YouTube GadgetIn = The effects of influencer attributes and perceived characterization on purchase intention: study on GadgetIn YouTube subscribers
Fakultas Ilmu Administrasi Universitas Indonesia, 2023
 UI - Skripsi Membership
Nabil Abdurrahman
Analisis peran dan karakteristik social media influencer pada medium Youtube (studi kasus: channel Youtube GadgetIn) = Roles and characteristic analysis of social media influencer on Youtube platform case study (GadgetIn) / Nabil Abdurrahman
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Makalah dan Kertas Kerja
Mike Oktavia Pintauli
Pengaruh native advertising terhadap consumer attitude dan purchasing behavior (Studi kasus media youtube) = The impact of native advertising towards consumer attitude and purchasing behavior study case youtube.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi Membership
Riyan Emeraldi Rahman
Pengaruh influencer marketing pada media sosial YouTube terhadap brand awareness dan purchase intention = The impact of influencer marketing on YouTube towards brand awareness and purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis Membership