Rizka Salsabila
Analisis pengaruh pengalaman merek, kepercayaan merek, dan kepuasan konsumen terhadap loyalitas merek Citilink di Bandar Udara (Bandara) Soekarno Hatta = Analysis of the influence of brand experience, brand trust, and customer satisfaction on Citilink brand loyalty at Soekarno Hatta Airport
Fakultas Ilmu Administrasi Universitas Indonesia, 2019
 UI - Skripsi Membership
Tisha Aisyah Afliansa
Peran brand authenticity, impression in memory, dan lifestyle-congruence dalam meningkatkan brand love hotel butik di Indonesia = The role of brand authenticity, impression in memory, and lifestyle-congruence towards enhancing brand love of Indonesian boutique hotel.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi Membership
Fenny Zulfiyah Mayang
Kredibilitas merek dan peran orientasi keagamaan pada loyalitas pelanggan kosmetik dengan halal branding = Brand credibility and the role of religious orientation on customer loyalty to cosmetics with halal branding
2019
 UI - Skripsi Membership
Muhammad Arief Maulana Suwarna
The study of service innovation for kartu halo Telkomsel on customer loyalty = Studi inovasi servis kartu halo Telkomsel terhadap kesetiaan pelanggan
2017
 UI - Skripsi Membership
Dwi Andini
Pengaruh identitas merek dalam pembentukan loyalitas konsumen (studi kasus konsumen pelumas sepeda motor di Jakarta) = The effect of brand identity on customer loyalty (case study of motorcycle lubricant product customer in Jakarta)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi Membership