Analisis Faktor-Faktor Uses & Gratification dalam Penggunaan Media Sosial yang Memengaruhi Parasocial Relationship, Brand Engagement, dan Brand Loyalty = Analysis of Uses & Gratification Factors in the Use of Social Media that Affect Parasocial Relationship, Brand Engagement, and Brand Loyalty

Analisis pengaruh social media marketing efforts terhadap brand knowledge melalui customer brand engagement sebagai mediasi (Studi pada konsumen sepatu brand lokal compass di Jabodetabek) = Analysis of the effect of social media marketing efforts on brand knowledge through customer brand engagement as a mediation: A study on customer of local brand sepatu compass.

Strategi Integrated Social Media Network Game: penggunaan Advergame dalam membentuk Customer Brand Engagement

Strategi integrated social media network game: penggunaan advergame dalam membentuk customer brand engagement

Analisis faktor-faktor yang mempengaruhi pembentukan brand loyalty pada nasabah bank syariah di wilayah Jabodetabek = Analyzing of the factors affecting the formation of brand loyalty of Islamic banks customer in the region of Jabodetabek