Amanda Yuliana Poernomo
Aktivitas Pemasaran di Media Sosial dan Brand Experience: Studi Tentang Pemasaran Brand E-Commerce Indonesia di Instagram = Social Media Marketing Activities and Brand Experience: A Study of Indonesia`s E-Commerce Marketing in Instagram
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
 UI - Tesis Membership
Jonathan Rhenardy
Pengaruh Aktivitas Pemasaran Media Sosial terhadap Ekuitas Merek dan Respons Pelanggan Gen Z (Studi pada Instagram Bittersweet by Najla pada Masa Pandemi COVID-19) = The Effect of Social Media Marketing Activities on Brand Equity and Gen Z Costumer Response (Study on Bittersweet by Najla’s Instagram during the COVID-19 Pandemic)
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Skripsi Membership
Sheila Anandara Amir
The effect of social media marketing activities on brand equity and customer response: case study on Cotton Ink's Instagram = Pengaruh aktivitas marketing sosial media pada ekuitas merk dan respon pelanggan: studi kasus pada Cotton Ink di Instagram
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi Membership
Kumala Fitri
Pengaruh social media marketing terhadap customer relationshop dan minat beli konsumen e-commerce Tokopedia : studi pada followers Instagram Tokopedia di DKI Jakarta = Impacs od social media marketing towards customer relationships consumer purchase intention on e-commerce Tokopedia: study of Tokopedia Instagram followers in Jakarta capital region
Fakultas Ilmu Administrasi Universitas Indonesia, 2018
 UI - Skripsi Membership
Narendra Krishna Triwardhana
Pengaruh Pemasaran Media Sosial Terhadap Ekuitas Merek Berdasarkan Konsumen: Memahami Faktor-faktor Mediasi Manfaat Media Sosial dan Pengalaman Merek pada Merek Mewah Gucci di Kalangan Milenial di Jabodetabek, Indonesia = The Effect Of Social Media Marketing On Consumer-based Brand Equity: Understanding The Mediating Factors of Social Media Benefits and Brand Experience Of Luxury Brand Gucci on Millenial in Jabodetabek, Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Skripsi Membership